We offer program evaluation and strategy services for informal STEM learning organizations

Measure and improve the effectiveness of your programs

We’ve helped dozens of organizations, including museums, nonprofits, universities, and government agencies, demonstrate impact and secure more funding.

At Improved Insights, we specialize in informal STEM education evaluation and strategy. Our services are tailored to bring out the best in your programs:

  • Program Evaluation

  • Strategic Planning

  • Capacity Building

  • Data Storytelling

  • Impact Planning

  • Consulting and Advising


Explore our services to learn more about how our approach can complement your existing workflows and enhance your organization’s impact.


As the Founder and Principal Evaluator of Improved Insights, my career-long journey in STEM education has been driven by a singular vision: to improve the quality and accessibility of STEM education for all learners. This passion stems from my belief that equitable STEM learning drives innovation, allows us to solve challenges better, and creates new opportunities for individuals and society. At Improved Insights, we are committed to making impactful STEM learning a reality for your organization. Together, let’s shape the future of STEM education, one program at a time.
— Sarah Dunifon, Founder and Principal Evaluator of Improved Insights

Your needs are unique. Whether you’re looking to improve your programs, products, or exhibits, woo a funder with some key impact data, or partner with an evaluator for a grant funding opportunity, we can help. 

We use a mixed methods approach, which includes both qualitative and quantitative methods. Our goal is to uncover key insights that will help you improve your informal STEM learning programs and communicate to others the impact of your work.

We work with informal STEM education organizations like museums, nature centers, camps, zoos and aquariums, government agencies, and nonprofits. We also partner with formal education organizations (i.e., K-12 and higher education) that are working in informal STEM learning contexts (such as with after-school programs, outreach programs, community engagement, and out-of-school learning).

Learn more and see samples of our work.